New hire announcement - VP of Sales and Marketing

Buddy Healthcare is thrilled to announce that Johnathan Pascall has joined the company and will fill the brand new position of Vice President of Sales and Marketing. He also joins the company leadership team reporting to the CEO, Jussi Määttä. Johnathan began his journey with us on the 5th of September 2022 and is located near Manchester, UK.

Johnathan has extensive experience in leading sales and marketing teams in the field of healthcare technology. He has excellent strategic skills with which to support us in transforming the delivery of healthcare in a digital age. As VP of Sales and Marketing, Johnathan leads and supports Buddy Healthcare’s sales globally, focusing initially on our key markets UK, Germany and Finland. 

We aim to become a market leader in care coordination. Johnathan has a vital role in helping us to form and implement a strategy to introduce Buddy Healthcare's digital perioperative care pathways and automated care coordination to European hospitals. As a short-term target, we are increasing the number of UK-based NHS Health Trusts and Boards we partner with.

We also want to announce another organisational change and promotion. Markus Lind, who previously worked as a Chief Sales Officer, will now be responsible for product and business development and collaboration with the company's partners. His new role is Vice President of Product and Business Development. Markus has always been very product-oriented and has brought many beneficial ideas into the business and product itself. Markus's versatile background in the medical industry will support bringing the voice of customer and market needs to the product development and beyond. 


We asked Johnathan a few questions:


What made you choose Buddy Healthcare?

When evaluating health tech, I look for two things:

  1. How big an improvement can it bring to patients' and clinicians' lives?
  2. How easy is it to adopt and use?

Buddy Healthcare really stood out to me on both of these points. It’s rare to find a product that’s so powerful, yet so easy to use and so highly regarded by patients and clinicians. 


What are you passionate about?

Helping improve people's lives. I chose to work in the health tech industry because the potential to save and improve patients' lives through technology is unparalleled. And, of course, it’s not just the patient who's affected; it’s also their family and friends. Helping spread the use of health tech is what gets me out of bed each day.  


What are you most looking forward to in the coming year with Buddy?

Working with the team, growing the team, and bringing the great stuff Buddy can offer to more and more customers across Europe and beyond.


What do you enjoy doing in your leisure time?

I’m a huge bookworm! I love sitting in the garden with good coffee and good historical fiction (I’m a massive fan of the Patrick O’Brian novels). But I like to balance this with some dynamic sports. My wife and I are both keen foil fencers and ice skaters. 

Please join us in welcoming Johnathan to Buddy Healthcare and all the best to Markus with his new exciting role.


Jussi Maatta and Johnathan Pascall-1